Spacegoods x Shoplift
After winding-down Neon Beach in 2021, Matt Kelly was eager to go again. But this time he wanted to do something different - he was eager to build around a subscription-model. At the time, mushroom coffee was beginning to trend over in the US, and Matt spotted an opportunity to build a cool brand ‘psychedelic’ in the European market.
Fast-forward three years, and Spacegoods are on track to do more than $10mn in ARR this year, with north of 15,000 active subscribers.
The Challenge
After two years of solid growth through their hero product ‘Rainbow Dust’, Spacegoods branched into selling both new product ranges and diversified flavours. While this led to an overall increase in revenues, decision fatigue had become a real issue among new site visitors. Matt realised they were leaving millions on the table due to a leaky acquisition funnel.
Spacegoods required an easy-to-use A/B testing solution that could easily integrate with their Shopify store to help boost conversions.
The Solution
HappyStack painted the idea of working with Shoplift - a visual, no-code solution that integrates into Shopify’s Theme Customizer. Their super-integrated model makes it simple to test Shopify themes, templates and elements in a matter of minutes.
Why Shoplift
Shoplift has been getting a lot of hype over the last 12 months, and rightly so!
- Its integration with Shopify is seamless, meaning brands can start testing immediately!
- Their Lift Assist recommendation engine provides theme sections to extend your store’s functionality, all built and tested using your brand's style pack. Basically, it’s A/B testing for dummies!
- Their support team is incredible, something competitors in the market seem to struggle with. Every client has a dedicated Customer Success Manager who can help them build out a comprehensive testing roadmap and testing strategy.
The Results
Ding, ding, ding - an insane 20% lift in revenue per visitor.
Within three months of adopting Shoplift, Spacegoods saw:
- 200% more subscriptions from new customers
- 20% lift in AOV
- 10% higher overall profit margin
“ We’ve used a couple of A/B solutions in the past that just didn’t quite hit the mark, but HappyStack were bang on with their recommendation for Shoplift! Since we made the switch, we’ve freed up an additional £150,000 to reinvest into the business. Pumped for what’s to come!”
